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Adidas
Adidas was founded in Germany in 1949 by Adolf "Adi" Dassler, following a bitter split with his brother Rudolf, who went on to found rival sportswear company Puma in the very same small town, creating a decades-long sibling rivalry that split the local community. The company's shoes were famously worn by Jesse Owens at the 1936 Berlin Olympics (before the Adidas brand name officially existed, under Dassler's earlier shoe company) and later by numerous Olympic athletes, establishing an early association with elite athletic performance that shaped the brand's identity for decades. Adidas's distinctive three-stripe logo became one of the most recognized brand marks in sports apparel, and the company's later expansion into hip-hop and streetwear culture, notably through its partnership with Run-D.M.C. in the 1980s, demonstrated an early and influential crossover between athletic brands and mainstream youth culture. Adidas's combination of its origins in a historic sibling rivalry with Puma and its pioneering crossover into hip-hop culture has made it one of the most globally significant athletic apparel brands in the industry.
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Puma
Puma was founded in Germany in 1948 by Rudolf Dassler, following his split from brother Adolf Dassler, who founded the rival Adidas in the same small town of Herzogenaurach, and the resulting decades-long rivalry between the two brands became known locally as dividing the town itself. Puma's sponsorship of Jamaican sprinter Usain Bolt became one of its most commercially significant athlete partnerships, with Bolt's distinctive Puma-branded spikes and lightning-bolt pose becoming globally recognized imagery closely tied to the brand during his dominant Olympic sprinting career. The company built a significant reputation in soccer specifically, sponsoring numerous national teams and star players, and Puma's suede-based Clyde sneaker, released in the late 1960s and named for basketball star Walt "Clyde" Frazier, became an early and influential entry into sneaker culture and hip-hop fashion. Puma's combination of its origin in the historic Dassler brothers' rivalry with Adidas and its significant athlete-driven branding through partnerships with stars like Usain Bolt has made it one of the most globally recognized athletic apparel brands.
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