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Amazon Prime Video
Amazon Prime Video launched in 2006 and became one of the earliest major streaming services, bundled as a benefit of Amazon's Prime membership program alongside free shipping, giving it a genuinely different distribution and business model from subscription-only competitors. The platform's acquisition of MGM in 2022, a deal valued at $8.5 billion, brought one of Hollywood's oldest film studios and its extensive library, including the James Bond franchise, under Amazon's ownership, marking one of the largest media acquisitions in streaming history. Amazon's investment in big-budget original series, most notably "The Lord of the Rings: The Rings of Power," one of the most expensive television productions ever made, reflected the company's willingness to spend at a scale few competitors could match to build the platform's original content library. Amazon Prime Video's combination of its bundled-with-Prime distribution model and its massive content investments, including the MGM acquisition, has made it one of the most strategically significant streaming services in the industry.
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Netflix
Netflix began in 1997 as a DVD-by-mail rental service before pivoting to streaming video in 2007, and it became the company most credited with training mainstream American audiences to expect on-demand, ad-free, binge-watchable television, fundamentally reshaping the entire television industry's business model in the process. The platform's 2013 release of "House of Cards" marked one of the first major original series produced specifically for a streaming platform, and its strategy of releasing entire seasons at once popularized "binge-watching" as a now-standard way of consuming television. Netflix's aggressive international expansion and heavy investment in non-English-language original programming, exemplified by hits like "Squid Game" and "Money Heist," made it one of the first American platforms to treat global content as a core strategy rather than an afterthought. Netflix's combination of pioneering the modern streaming business model and its unmatched scale of original content production has made it the most commercially and culturally significant streaming service ever launched.
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