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Bad Bunny
Bad Bunny became the most-streamed artist in the world on Spotify for multiple consecutive years, an unprecedented achievement for an artist recording almost entirely in Spanish, reflecting reggaeton and Latin trap's massive global commercial growth during the 2020s. His willingness to blend reggaeton and Latin trap with genre-crossing experimentation, incorporating everything from bossa nova to punk influences across his catalog, distinguished Bad Bunny from more genre-consistent reggaeton contemporaries. Bad Bunny's explicit gender-nonconforming fashion choices, including painted nails and skirts worn during public appearances and performances, made him a significant figure in broader conversations about masculinity and gender expression within Latin music's traditionally more rigid gender presentation norms. His combination of unprecedented global streaming dominance and his genuine genre-blending artistic ambition has made Bad Bunny the most commercially significant reggaeton and Latin trap artist of the genre's current global mainstream era.
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Ozuna
Ozuna became one of the most-streamed artists in the world during the mid-to-late 2010s, and his combination of reggaeton with more melodic, R&B-influenced Latin trap production helped establish him as one of the genre's most commercially dominant artists of that specific period. His 2017 debut album Odisea became one of the best-selling Latin albums of the decade, and Ozuna's rapid commercial ascent, achieved relatively quickly after his emergence from Puerto Rico's underground Latin trap scene, reflected the genre's continued massive streaming-driven global growth. Ozuna's melodic, singing-forward vocal delivery, distinguishing him somewhat from more purely rap-focused reggaeton contemporaries, gave his music broader crossover appeal into mainstream Latin pop audiences beyond reggaeton's traditional core listenership. His combination of rapid commercial breakthrough and his sustained streaming dominance during reggaeton's peak mid-2010s global growth period has made Ozuna one of the most commercially significant artists in the genre's modern streaming-era history.
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