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Baskin-Robbins
Baskin-Robbins was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins in Glendale, California, built around a then-radical premise: instead of offering just one or two ice cream flavors like most competitors, the company would rotate through dozens, eventually branding itself around "31 flavors," one for every day of the month. The chain's flavor rotation strategy and its willingness to introduce new limited-time flavors regularly gave it a reputation for variety and novelty that distinguished it sharply from more flavor-limited competitors throughout the mid-20th century. Baskin-Robbins became one of the largest ice cream chain franchises in the world, and its later corporate combination with Dunkin' Donuts under a shared parent company created a distinctive dual-branded retail format combining coffee-and-donuts with ice cream under one roof in many locations. Baskin-Robbins's combination of its pioneering flavor-variety business model and its massive franchise scale has made it one of the most commercially significant ice cream chains in the country.
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Salt & Straw
Salt & Straw was founded by cousins Kim and Tyler Malek in Portland, Oregon in 2011, built around an unusually experimental approach to flavor development, frequently incorporating savory, local, and seasonal ingredients like pear and blue cheese or arbequina olive oil directly into its ice cream. The company's collaborations with local farmers, breweries, and other regional food producers for limited-run flavors became a defining part of its identity, reflecting the broader Pacific Northwest farm-to-table food culture from which the brand emerged. Salt & Straw's expansion beyond Portland into other major American cities, including Los Angeles and New York, while maintaining its city-specific flavor collaborations at each new location, let the brand scale nationally while still preserving a strong sense of local specificity at each individual shop. Salt & Straw's combination of its experimental, often savory flavor philosophy and its city-specific local collaborations has made it one of the most distinctive artisanal ice cream brands in the country.
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