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Bill Watterson
Bill Watterson drew "Calvin and Hobbes" from 1985 to 1995, ending the strip at the height of its popularity by his own choice rather than continuing it for commercial reasons, a decision widely admired within the cartooning industry for prioritizing artistic control over ongoing revenue. Watterson famously refused to license Calvin and Hobbes merchandise throughout the strip's run, rejecting the toys, apparel, and other tie-in products that most successful comic strips of the era relied on for substantial additional income, a stance that made the strip's eventual bootleg window-decal Calvin an ironic, unauthorized workaround. His insistence on expanded Sunday strip space, won through a specific 1988 negotiation with his syndicate, let Watterson experiment with more ambitious panel layouts and visual storytelling than the rigid grid format most newspaper strips were confined to at the time. His combination of ending the strip voluntarily at its commercial peak and his sustained refusal to license merchandise has made Watterson one of the most artistically uncompromising and widely respected cartoonists in the history of the medium.
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Matt Groening
Matt Groening created "Life in Hell," a self-syndicated alternative comic strip featuring anthropomorphic rabbits, in 1977, years before he developed "The Simpsons" as a series of short animated segments for "The Tracey Ullman Show" in 1987. "The Simpsons" launched as its own half-hour series in December 1989 and went on to become the longest-running scripted primetime television series in American history, and Groening reportedly named the show's central family after his own parents and sisters, with the character Bart being an anagram of "brat." Groening later created "Futurama" in 1999, a science-fiction animated comedy that developed its own dedicated fanbase and demonstrated Groening's ability to build a second successful animated franchise beyond "The Simpsons." His combination of creating the longest-running scripted primetime series in American television history and his later success with "Futurama" has made Groening one of the most commercially significant cartoonists in the history of American animated television.
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