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BLACKPINK
BLACKPINK became the first K-pop girl group to headline a major American music festival, playing Coachella in 2019, and the group holds the record for the most-viewed music video premiere in YouTube history at the time of several of their major single releases. The group's combination of hip-hop-influenced production, high-fashion visual branding, and members individually signed to major global fashion houses as brand ambassadors gave BLACKPINK a level of luxury fashion industry crossover uncommon even among other successful K-pop acts. Their 2020 collaboration with Lady Gaga on "Sour Candy" and subsequent collaborations with other major Western pop artists reflected BLACKPINK's deliberate strategy of building crossover credibility within the English-language pop market alongside their core Korean-language releases. The group's massive social media following, including holding records for the most subscribed music group channel on YouTube for extended periods, has made BLACKPINK one of the most commercially significant K-pop girl groups globally, and their combined chart and touring success has established them as the genre's leading female act internationally.
VS
PSY
PSY's 2012 single "Gangnam Style" became the first YouTube video to reach one billion views, and its accompanying horse-riding dance became one of the most widely imitated viral dance crazes in internet history, performed by everyone from schoolchildren to major celebrities and even world leaders at public events. The song's satirical lyrics, poking fun at the extravagant lifestyle associated with Seoul's wealthy Gangnam district, gave "Gangnam Style" a layer of social commentary largely lost on much of its massive international audience, who primarily engaged with the song's catchy hook and viral dance rather than its Korean-language satirical content. PSY's breakthrough came years before BTS and BLACKPINK's later global K-pop success, making "Gangnam Style" the genre's first genuine global viral phenomenon and helping introduce a mainstream Western audience to Korean pop music years before the broader K-pop wave that followed. His continued career in South Korea, including work producing and mentoring other Korean artists, has extended PSY's influence within the domestic Korean music industry well beyond his singular global viral moment, even as "Gangnam Style" remains the song most Western audiences still primarily associate with him.
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