Koko Lists
Start a new list
Log in
Sign up
← New random battle
Koko Battle
Tap your pick.
BMW 7 Series
The BMW 7 Series has been BMW's flagship sedan since 1977, and across six generations it's functioned as the brand's rolling technology showcase — the model line where BMW introduces new safety systems, drivetrains, and infotainment before they trickle down to the 5 Series, 3 Series, and the rest of the lineup. Its list of firsts inside the BMW lineup is long: the first BMW with a V12 engine (the E32 750i, 1987), the first with an electronic parking brake and active cruise control, and — with the current G70 generation — BMW's first flagship offered with a fully electric powertrain (the i7) alongside its traditional gasoline and plug-in-hybrid variants, sold from the same factory on the same line. The nameplate has occasionally taken real design risks that split opinion sharply, most notably the Chris Bangle-designed E65 generation launched in 2001, whose "flame surfacing" styling language and unusual trunk lid shape drew intense criticism at launch but is now viewed by many designers as ahead of its time — a rare instance of a flagship luxury sedan being genuinely, deliberately provocative rather than safely conservative. Built at BMW's Dingolfing plant — the company's largest production facility, employing tens of thousands of workers — the 7 Series remains the car BMW uses to prove it can match Mercedes-Benz and, increasingly, a new generation of electric luxury rivals on the same ground: comfort, technology, and driving dynamics all bundled into a single flagship sedan.
VS
Mercedes-Benz S-Class
The Mercedes-Benz S-Class has served as the brand's flagship sedan since the nameplate was formalized in 1972, though its lineage traces back to the postwar "Ponton" and "Fintail" sedans of the 1950s — and across seven generations since, it's become the single most consistent showcase for Mercedes-Benz's newest engineering before any of it reaches a cheaper model. Its list of industry firsts is unusually long for one nameplate: the S-Class introduced the modern airbag and seatbelt pretensioner in 1981, anti-lock brakes as standard equipment, and — in the current W223 generation — rear-wheel steering and an available fully digital dashboard spanning almost the entire width of the cabin. Beyond the technology, the S-Class built its reputation on a specific kind of engineering discipline: a "over-engineered" build quality philosophy, with sedans from the 1970s and '80s still prized today for regularly exceeding 300,000 miles with routine maintenance, a durability reputation few luxury sedans of any era have matched. That combination — flagship-level luxury paired with genuinely class-leading safety innovation, generation after generation — has made the S-Class the default reference point for "what a luxury sedan should be" for over fifty years running, a run few nameplates in any segment can claim.
Next battle
Full comparison
About BMW 7 Series
About Mercedes-Benz S-Class
Popular Battles
1984 vs. Harry Potter and the Sorcerer's Stone
1 votes
Friends vs. Curb Your Enthusiasm
1 votes
Ideogram vs. Sora
1 votes
Navy Pier vs. Bishop Museum
1 votes
Rockin' Around the Christmas Tree vs. Skittles
1 votes
George Carlin vs. Oprah Winfrey
1 votes
