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Budweiser
Budweiser was introduced in 1876 by Adolphus Busch, co-founder of what became Anheuser-Busch, and the beer was deliberately modeled after the pale lager style brewed in Budweis, Bohemia (now Ceske Budejovice in the Czech Republic), a naming and stylistic connection that later led to decades of international trademark disputes with the Czech brewer Budweiser Budvar. Budweiser grew into one of the best-selling beer brands in the United States for much of the 20th century, and Anheuser-Busch's advertising, including its long-running Budweiser Clydesdale horse team campaign introduced in 1933 to celebrate the end of Prohibition, became one of the most recognized recurring advertising images in American marketing history. The company became one of the largest advertisers during the Super Bowl specifically, with Budweiser and its related Anheuser-Busch brands running some of the most consistently talked-about and awarded commercials during the broadcast for decades running. Budweiser's combination of its century-and-a-half status as one of America's best-selling beers and its iconic Clydesdale advertising campaign has made it one of the most culturally significant beer brands in American history.
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Guinness
Guinness was founded in 1759 in Dublin, Ireland by Arthur Guinness, who signed a remarkable 9,000-year lease on the St. James's Gate Brewery site at an annual rent of £45, a lease that has become a frequently cited piece of brewing industry trivia given its almost absurdly long duration. The beer's distinctive dark color and thick, creamy head come from its use of roasted unmalted barley, and Guinness pioneered the widget, a small nitrogen-filled ball placed inside cans in 1988 that recreates the beer's distinctive creamy draught pour texture even when poured from a can rather than a tap. Guinness became one of the most internationally recognized Irish cultural exports, and the Guinness Book of Records, now known as Guinness World Records, was originally created in 1955 by the brewery's own managing director specifically as a promotional publication to settle pub arguments about factual records. Guinness's combination of its famous 9,000-year brewery lease and its origin story behind the now-independent Guinness World Records has made it one of the most culturally significant beer brands in the world.
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