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Budweiser
Budweiser was introduced in 1876 by Adolphus Busch, co-founder of what became Anheuser-Busch, and the beer was deliberately modeled after the pale lager style brewed in Budweis, Bohemia (now Ceske Budejovice in the Czech Republic), a naming and stylistic connection that later led to decades of international trademark disputes with the Czech brewer Budweiser Budvar. Budweiser grew into one of the best-selling beer brands in the United States for much of the 20th century, and Anheuser-Busch's advertising, including its long-running Budweiser Clydesdale horse team campaign introduced in 1933 to celebrate the end of Prohibition, became one of the most recognized recurring advertising images in American marketing history. The company became one of the largest advertisers during the Super Bowl specifically, with Budweiser and its related Anheuser-Busch brands running some of the most consistently talked-about and awarded commercials during the broadcast for decades running. Budweiser's combination of its century-and-a-half status as one of America's best-selling beers and its iconic Clydesdale advertising campaign has made it one of the most culturally significant beer brands in American history.
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Heineken
Heineken was founded in 1864 in Amsterdam when Gerard Adriaan Heineken purchased an existing brewery, and the company grew over subsequent generations under continued Heineken family involvement into one of the most internationally distributed beer brands in the world. The brand's distinctive green bottle and red star logo became one of the most recognized beer packaging designs globally, and Heineken built a particularly strong international export business earlier and more extensively than many domestic-focused American beer competitors of comparable size. Heineken has remained significantly family-controlled through the Heineken Holding company structure for more than a century and a half, an unusually sustained family ownership stake for a beer brand operating at genuinely global commercial scale. Heineken's combination of its globally recognized green-bottle branding and its unusually sustained century-and-a-half family ownership has made it one of the most internationally significant beer brands in the world.
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