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Budweiser
Budweiser was introduced in 1876 by Adolphus Busch, co-founder of what became Anheuser-Busch, and the beer was deliberately modeled after the pale lager style brewed in Budweis, Bohemia (now Ceske Budejovice in the Czech Republic), a naming and stylistic connection that later led to decades of international trademark disputes with the Czech brewer Budweiser Budvar. Budweiser grew into one of the best-selling beer brands in the United States for much of the 20th century, and Anheuser-Busch's advertising, including its long-running Budweiser Clydesdale horse team campaign introduced in 1933 to celebrate the end of Prohibition, became one of the most recognized recurring advertising images in American marketing history. The company became one of the largest advertisers during the Super Bowl specifically, with Budweiser and its related Anheuser-Busch brands running some of the most consistently talked-about and awarded commercials during the broadcast for decades running. Budweiser's combination of its century-and-a-half status as one of America's best-selling beers and its iconic Clydesdale advertising campaign has made it one of the most culturally significant beer brands in American history.
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Stella Artois
Stella Artois traces its brewing history to 1366 in Leuven, Belgium, and the modern brand name was introduced in 1926 as a special Christmas beer, with "Stella" derived from the Latin word for star, reflecting the beer's original holiday-season launch. The brand became closely associated with its distinctive chalice-style glass and a widely publicized nine-step pouring ritual that Stella Artois has promoted extensively in its marketing, positioning the pouring process itself as part of the beer's premium branding and consumer experience. Stella Artois became part of Anheuser-Busch InBev's global beer portfolio following that company's formation through a series of major brewing industry mergers, and the brand has marketed itself with a deliberately premium, European-heritage-focused positioning within AB InBev's broader lineup of beer brands. Stella Artois's combination of its centuries-old Leuven brewing heritage and its widely marketed nine-step pouring ritual has made it one of the most distinctively marketed premium lager brands in the global beer industry.
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