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Burger King
Burger King was founded in 1953 in Jacksonville, Florida as Insta-Burger King, adopting its current name in 1954, and the chain built its signature identity around flame-grilling its burgers over an open flame rather than the flat-top griddle method most competitors, including McDonald's, used. The company's introduction of the Whopper in 1957 became its flagship product and one of the most recognized individual fast-food menu items in the industry, and Burger King built much of its marketing identity around direct comparative advertising positioning itself against McDonald's specifically. Burger King's ownership has changed hands numerous times over the decades, eventually becoming part of Restaurant Brands International in 2014 following a merger with Canadian coffee chain Tim Hortons, combining the burger chain under the same corporate umbrella as one of Canada's most significant fast-food brands. Burger King's combination of its distinctive flame-grilling cooking method and its sustained direct competitive marketing rivalry with McDonald's has made it one of the most historically significant fast-food chains in the American burger category.
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McDonald's
McDonald's was founded in 1940 in San Bernardino, California by brothers Richard and Maurice McDonald, who introduced the "Speedee Service System" in 1948, a streamlined assembly-line kitchen process that dramatically cut order times and became the operational template the entire fast-food industry later built upon. Ray Kroc, a milkshake machine salesman who visited the McDonald brothers' restaurant, purchased franchising rights in 1955 and aggressively expanded the chain nationally and then globally, eventually buying out the McDonald brothers entirely and building the company into the largest restaurant chain in the world by locations. The Golden Arches became one of the most recognized commercial symbols on Earth, and McDonald's introduction of the Happy Meal in 1979, the Egg McMuffin popularizing fast-food breakfast, and its extensive international localization of menus have each played significant roles in the company's sustained global dominance. McDonald's combination of its foundational Speedee Service System and Ray Kroc's aggressive global franchising expansion has made it one of the most commercially significant and culturally recognizable companies in the history of the restaurant industry.
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