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Butterfinger
Butterfinger, invented by the Curtiss Candy Company in Chicago in 1923, became known for its distinctive crunchy, flaky peanut-butter center coated in chocolate, a specific manufacturing texture that distinguished it from smoother peanut-butter-and-chocolate competitors like Reese's. The candy's name reportedly originated from a contest inviting the public to suggest a name, playing on the American colloquialism for someone who drops or fumbles things, an unusually self-deprecating branding choice relative to most confectionery naming conventions of its era. Butterfinger's association with the Simpsons character Bart Simpson, who served as its advertising spokesperson throughout the 1990s in one of the most prominent candy-cartoon marketing partnerships of the decade, significantly boosted the brand's visibility among a new generation of trick-or-treaters during that period. Its combination of its distinctively textured recipe and its high-profile 1990s Simpsons-driven marketing has made Butterfinger one of the most recognizable and historically significant candy bars associated with Halloween.
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M&M's
M&M's, introduced by Mars, Incorporated in 1941 and named for company founders Forrest Mars Sr. and Bruce Murrie, became one of the best-selling candies in American history, distinguished by their hard candy shell designed originally to prevent the chocolate inside from melting. That shell technology, reportedly inspired by chocolate pellets Forrest Mars observed being used by soldiers during the Spanish Civil War to prevent melting in warm climates, gave M&M's a practical durability advantage that made them especially well suited to being distributed loose in bags for Halloween trick-or-treating. The brand's long-running series of animated spokescandies advertising campaigns, launched in 1954, became one of the most recognizable and long-lived mascot-driven marketing efforts in American advertising history, helping keep the brand culturally relevant across multiple generations of trick-or-treaters. Its combination of its practical melt-resistant shell design and its status as one of America's best-selling candies overall has made M&M's one of the most consistently popular Halloween treats distributed nationwide.
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