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Butterfinger
Butterfinger, invented by the Curtiss Candy Company in Chicago in 1923, became known for its distinctive crunchy, flaky peanut-butter center coated in chocolate, a specific manufacturing texture that distinguished it from smoother peanut-butter-and-chocolate competitors like Reese's. The candy's name reportedly originated from a contest inviting the public to suggest a name, playing on the American colloquialism for someone who drops or fumbles things, an unusually self-deprecating branding choice relative to most confectionery naming conventions of its era. Butterfinger's association with the Simpsons character Bart Simpson, who served as its advertising spokesperson throughout the 1990s in one of the most prominent candy-cartoon marketing partnerships of the decade, significantly boosted the brand's visibility among a new generation of trick-or-treaters during that period. Its combination of its distinctively textured recipe and its high-profile 1990s Simpsons-driven marketing has made Butterfinger one of the most recognizable and historically significant candy bars associated with Halloween.
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Reese's Peanut Butter Cups
Reese's Peanut Butter Cups, invented by former Hershey dairy farmer H.B. Reese in 1928, combine milk chocolate and peanut butter into a format that has consistently ranked as America's most popular Halloween candy in nationwide surveys for years running. Reese founded his own candy company before it was eventually acquired by Hershey in 1963, a merger that combined Reese's peanut butter cup recipe with Hershey's vastly larger chocolate production and distribution infrastructure, allowing the product to scale into the mass-market phenomenon it became. The candy's individually wrapped, single-serving cup format made it particularly well suited to trick-or-treating specifically, offering a complete, easily distributed portion that distinguished it from candies requiring division or unwrapping of larger bars. Its combination of its consistently top-ranked consumer popularity and its practically ideal individually wrapped format has made Reese's Peanut Butter Cups widely regarded as the single most popular Halloween candy in America.
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