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Call of Duty
Call of Duty launched in 2003 as a World War II first-person shooter developed by Infinity Ward, before the franchise's pivotal shift to a modern military setting with 2007's "Call of Duty 4: Modern Warfare" reshaped both the series and the broader first-person shooter genre's commercial direction. The franchise's annual release cycle, with a new mainline entry launching essentially every year for two decades, became a widely studied business model in the games industry, sustained by a rotating group of development studios working in parallel to maintain the yearly cadence. Call of Duty's multiplayer and later battle royale modes became a massive standalone cultural and commercial phenomenon, and the franchise has consistently ranked among the best-selling video game series of each year it releases a new entry, reflecting an unusually durable annual commercial demand. Call of Duty's combination of its industry-reshaping shift to modern military shooters and its historically significant sustained annual release business model has made it one of the most commercially dominant video game franchises in the industry.
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Grand Theft Auto
Grand Theft Auto began in 1997 as a top-down crime action game from Scottish developer DMA Design, before the franchise's 2001 shift to a fully 3D open world with "Grand Theft Auto III" is widely credited with establishing the modern open-world action game genre as a commercially viable mainstream format. The franchise, developed by Rockstar Games since its rebranding, became known for its satirical, often controversial depiction of American culture and crime, and individual entries have repeatedly generated significant public controversy over violent content even as they became some of the best-selling entertainment products in any medium. Grand Theft Auto V, released in 2013, became one of the best-selling entertainment products of all time across any medium, including film and music, and its persistent online multiplayer mode sustained an enormous ongoing player base for well over a decade after the base game's release. Grand Theft Auto's combination of establishing the modern open-world action genre and its record-setting commercial performance across the franchise's history has made it one of the most commercially significant video game franchises ever created.
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