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Call of Duty
Call of Duty launched in 2003 as a World War II first-person shooter developed by Infinity Ward, before the franchise's pivotal shift to a modern military setting with 2007's "Call of Duty 4: Modern Warfare" reshaped both the series and the broader first-person shooter genre's commercial direction. The franchise's annual release cycle, with a new mainline entry launching essentially every year for two decades, became a widely studied business model in the games industry, sustained by a rotating group of development studios working in parallel to maintain the yearly cadence. Call of Duty's multiplayer and later battle royale modes became a massive standalone cultural and commercial phenomenon, and the franchise has consistently ranked among the best-selling video game series of each year it releases a new entry, reflecting an unusually durable annual commercial demand. Call of Duty's combination of its industry-reshaping shift to modern military shooters and its historically significant sustained annual release business model has made it one of the most commercially dominant video game franchises in the industry.
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Pokémon
Pokémon was created by Satoshi Tajiri and first released as a pair of Game Boy games in Japan in 1996, built around collecting and battling creatures called Pokémon, and it grew into the highest-grossing media franchise in the world across games, trading cards, television, and merchandise combined. Tajiri reportedly drew inspiration for the concept from his own childhood hobby of collecting insects, translating that experience of searching, capturing, and cataloging creatures into the franchise's core "Gotta Catch 'Em All" gameplay premise that has remained central across every subsequent generation of games. The Pokémon Trading Card Game, launched alongside the original video games, became a massive standalone commercial phenomenon in its own right, and individual rare cards have sold at auction for hundreds of thousands of dollars, reflecting the franchise's unusual crossover success as both a game and a collectible commodity. Pokémon's combination of its origin in Tajiri's childhood insect-collecting hobby and its status as the highest-grossing media franchise in the world has made it one of the most commercially significant entertainment properties ever created, video game or otherwise.
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