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Cheetos
Cheetos was created in 1948 by Charles Elmer Doolin, founder of the Frito Company, who developed the cheese-flavored corn snack using leftover equipment from his existing Fritos corn chip production line, extruding corn dough into puffed shapes before coating them in cheese powder. The brand's mascot, Chester Cheetah, introduced in television advertising in 1986, became one of the most recognized animated snack food mascots in American advertising, known for his sunglasses and characteristically mischievous personality across decades of continuous television commercials. Cheetos became part of Frito-Lay following Doolin's Frito Company's 1961 merger with H.W. Lay & Company, and the brand's product line expanded significantly to include both puffed and crunchy variations, along with the notably spicy "Flamin' Hot" line that grew into a significant standalone sub-brand and cultural phenomenon in its own right. Cheetos's combination of its origins repurposing Fritos production equipment and its Flamin' Hot line's outsized cultural significance has made it one of the most commercially and culturally influential snack brands in American food history.
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Lay's
Lay's was founded by Herman Lay, who began his career in 1932 as a traveling potato chip salesman in Nashville before purchasing the Atlanta-based company he had been distributing for and renaming it after himself, eventually growing it into one of the largest snack food companies in the American South. Lay's became particularly known for its long-running advertising slogan "Betcha Can't Eat Just One," and the brand's endorsement deal with former NFL quarterback-turned-broadcaster Bert Reynolds and later other celebrity spokespeople helped build significant mainstream advertising visibility for the brand throughout the mid-20th century. Lay's merged with Frito Company in 1961 to form Frito-Lay, and PepsiCo acquired Frito-Lay in 1965, giving Lay's access to PepsiCo's massive global distribution network and helping the brand grow into the best-selling potato chip brand in the world. Lay's combination of its founder's rise from traveling salesman to snack food executive and its subsequent growth into the world's best-selling potato chip brand under PepsiCo ownership has made it one of the most commercially dominant snack brands in the world.
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