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Cindy Crawford
Cindy Crawford rose to prominence in the late 1980s, becoming one of the defining faces of the original supermodel era, distinguished partly by her natural, athletic look and signature mole above her lip, which she declined to have removed despite some industry pressure to do so. Crawford's 1992 Pepsi commercial, in which she simply walked past a group of awestruck children while drinking a Pepsi, became one of the most iconic and frequently referenced advertisements of the decade, demonstrating a model's crossover commercial appeal extending well beyond print fashion work. Her successful transition into business ventures, including a long-running skincare and home furnishings line, reflected a broader trend of top supermodels leveraging their personal brand recognition into lasting commercial enterprises beyond modeling work itself. Cindy Crawford's combination of her iconic, widely referenced 1992 Pepsi commercial and her successful transition into her own commercial business ventures has made her one of the most recognizable and commercially enduring supermodels in fashion history.
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Gisele Bündchen
Gisele Bündchen rose to international prominence in the late 1990s, becoming one of the highest-paid models in the world for an unusually extended period, and she's widely credited with helping popularize the more overtly athletic, tanned "Brazilian" body ideal that became highly influential in fashion and swimwear during the 2000s. Bündchen held the top spot on Forbes's list of highest-paid models for many consecutive years, reflecting a level of sustained individual commercial dominance within the modeling industry that few other models before or since have matched for such an extended run. Her extensive campaign work for Victoria's Secret as one of the brand's original "Angels," along with numerous major luxury fashion house campaigns, established her as one of the defining faces of high-fashion advertising throughout the 2000s and into the 2010s. Gisele Bündchen's combination of her record-setting run atop the highest-paid models list and her defining role as an original Victoria's Secret Angel has made her one of the most commercially significant supermodels of the 21st century.
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