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Cloud9
Cloud9 was founded in 2013 by Jack Etienne, and the organization built its early reputation primarily around League of Legends competition, becoming one of the most recognizable esports brands in North America within just a few years of its founding. The organization has expanded across numerous other competitive titles, including Counter-Strike, Valorant, and Super Smash Bros., establishing Cloud9 as one of the broadest multi-game esports organizations based in North America specifically. Cloud9 became one of the first esports organizations to secure major mainstream corporate sponsorships typically reserved for traditional professional sports franchises, helping legitimize esports sponsorship as a serious marketing category for large non-endemic brands. Cloud9's combination of its rapid rise to prominence in North American League of Legends and its pioneering role attracting major mainstream corporate sponsorship has made it one of the most commercially significant esports organizations in North America.
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Team Liquid
Team Liquid traces its origins to 2000 as a Dutch StarCraft fan website and community before evolving into a formal competitive gaming organization, eventually growing into one of the largest and most decorated multi-game esports organizations in the world. The organization fields competitive teams across numerous major titles, including League of Legends, Dota 2, and Counter-Strike, and its Dota 2 roster won The International in 2017, one of the largest prize pools in esports history at the time, cementing Team Liquid's status among the sport's most successful organizations. Team Liquid became a significant early example of traditional sports investment entering esports when the Aser Ventures and Axiomatic investment groups, whose backers include NBA figures, took ownership stakes in the organization, reflecting the broader convergence between mainstream sports business and competitive gaming. Team Liquid's combination of its origins as a grassroots StarCraft community and its landmark 2017 International championship victory has made it one of the most historically significant organizations in competitive esports.
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