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Coco Chanel
Coco Chanel opened her first Paris shop in 1910, and she went on to fundamentally reshape early 20th-century women's fashion by rejecting the restrictive corsets and elaborate ornamentation of the era in favor of simpler, more comfortable, and more functional clothing inspired partly by menswear. Chanel introduced the "little black dress" in 1926, a deliberately simple, versatile garment that Vogue compared to Ford's mass-produced Model T for its democratizing effect on fashion, and Chanel No. 5, launched in 1921, became one of the best-selling perfumes in history and remains in continuous production a century later. Chanel's own biography, including her rise from an impoverished orphanage upbringing to becoming one of the most influential designers in fashion history, along with her controversial activities during the German occupation of France in World War II, made her one of the most complex and closely studied figures in fashion history. Coco Chanel's combination of her revolutionary rejection of restrictive early-20th-century women's fashion and her creation of enduring icons like the little black dress and Chanel No. 5 has made her one of the most influential fashion designers who ever lived.
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Calvin Klein
Calvin Klein founded his fashion company in New York in 1968, building his early reputation around minimalist, understated American sportswear before achieving major mainstream fame in the late 1970s through a series of provocative designer jeans advertisements starring a teenage Brooke Shields. Klein's advertising, frequently pushing the boundaries of sexual suggestiveness in mainstream fashion marketing, generated significant public controversy at multiple points across his career while also proving highly effective at building brand awareness and driving sales for the company's jeans and underwear lines. The Calvin Klein brand's minimalist aesthetic, favoring clean lines and neutral colors over elaborate ornamentation, became closely associated with a specific vision of sleek, modern American style that distinguished it from more maximalist European fashion house sensibilities. Calvin Klein's combination of his boundary-pushing, sometimes controversial advertising strategy and his minimalist American design aesthetic has made him one of the most commercially and culturally influential fashion designers of the late 20th century.
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