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Concept2
Concept2 was founded in 1976 by brothers Peter and Dick Dreissigacker, competitive rowers who initially built the company selling racing oars before developing the indoor rowing machine that became the company's signature and most widely recognized product. The company's Model D and later Model E indoor rowing machines became the standard equipment used in competitive indoor rowing events worldwide, and Concept2's own performance monitor technology became the de facto industry standard for measuring and comparing indoor rowing performance data. Concept2's rowing machines gained significant additional mainstream visibility through their adoption as a core piece of equipment in CrossFit gyms worldwide, introducing the brand to a much broader fitness audience beyond the competitive rowing community where it originally built its reputation. Concept2's combination of its founders' competitive rowing background and its rowing machines becoming the de facto worldwide standard for both competitive rowing and CrossFit training has made it one of the most respected specialized fitness equipment brands in the industry.
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NordicTrack
NordicTrack was founded in 1975 by Edward Pauls, an aerospace engineer who originally designed the company's first product, a cross-country ski simulator machine, specifically to help himself train for skiing during Minnesota's off-season months. The company became one of the most recognized names in home fitness equipment throughout the 1980s and 1990s, particularly known for its ski machines and later treadmills, becoming a fixture of American home fitness culture well before the connected-fitness era began. NordicTrack, now owned by parent company iFIT, has more recently repositioned itself as a connected fitness brand, adding interactive touchscreen displays and streamed workout content to its treadmills and exercise bikes to compete directly against newer connected-fitness entrants like Peloton. NordicTrack's combination of its origins in a Minnesota engineer's ski-training invention and its more recent pivot into connected fitness technology has made it one of the most historically enduring brands in home fitness equipment.
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