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Corona
Corona was introduced in 1925 by Cerveceria Modelo in Mexico City, and the beer became particularly associated internationally with its distinctive clear glass bottle and the common practice of serving it with a lime wedge inserted into the bottle's neck, a serving custom whose exact origin remains genuinely disputed among different accounts. Corona grew into the best-selling Mexican beer brand internationally and one of the top-selling imported beers in the United States specifically, helped significantly by marketing campaigns closely associating the brand with beach vacations and casual outdoor relaxation. Anheuser-Busch InBev acquired a majority stake in Grupo Modelo, Corona's parent company, in 2013, though the beer's exclusive United States distribution rights were separately sold to Constellation Brands as part of the same broader transaction, splitting Corona's global versus U.S. business operations between two different major beverage companies. Corona's combination of its globally recognized lime-in-the-bottle serving tradition and its unusual split ownership structure between AB InBev internationally and Constellation Brands in the U.S. has made it one of the most commercially significant Mexican beer exports in the world.
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Budweiser
Budweiser was introduced in 1876 by Adolphus Busch, co-founder of what became Anheuser-Busch, and the beer was deliberately modeled after the pale lager style brewed in Budweis, Bohemia (now Ceske Budejovice in the Czech Republic), a naming and stylistic connection that later led to decades of international trademark disputes with the Czech brewer Budweiser Budvar. Budweiser grew into one of the best-selling beer brands in the United States for much of the 20th century, and Anheuser-Busch's advertising, including its long-running Budweiser Clydesdale horse team campaign introduced in 1933 to celebrate the end of Prohibition, became one of the most recognized recurring advertising images in American marketing history. The company became one of the largest advertisers during the Super Bowl specifically, with Budweiser and its related Anheuser-Busch brands running some of the most consistently talked-about and awarded commercials during the broadcast for decades running. Budweiser's combination of its century-and-a-half status as one of America's best-selling beers and its iconic Clydesdale advertising campaign has made it one of the most culturally significant beer brands in American history.
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