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Corona
Corona was introduced in 1925 by Cerveceria Modelo in Mexico City, and the beer became particularly associated internationally with its distinctive clear glass bottle and the common practice of serving it with a lime wedge inserted into the bottle's neck, a serving custom whose exact origin remains genuinely disputed among different accounts. Corona grew into the best-selling Mexican beer brand internationally and one of the top-selling imported beers in the United States specifically, helped significantly by marketing campaigns closely associating the brand with beach vacations and casual outdoor relaxation. Anheuser-Busch InBev acquired a majority stake in Grupo Modelo, Corona's parent company, in 2013, though the beer's exclusive United States distribution rights were separately sold to Constellation Brands as part of the same broader transaction, splitting Corona's global versus U.S. business operations between two different major beverage companies. Corona's combination of its globally recognized lime-in-the-bottle serving tradition and its unusual split ownership structure between AB InBev internationally and Constellation Brands in the U.S. has made it one of the most commercially significant Mexican beer exports in the world.
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Pabst Blue Ribbon
Pabst Blue Ribbon traces its origins to 1844 in Milwaukee, Wisconsin, and the beer's name comes from the blue silk ribbons the company began tying around the necks of its bottles starting in 1882 to help the beer stand out at industry competitions and on store shelves. The brand grew into one of the largest beer companies in the United States by the early 20th century before experiencing a significant decline in mainstream popularity through the late 20th century, positioning it as a lower-cost, less fashionable option compared to major national competitors. Pabst Blue Ribbon experienced a genuinely unusual and heavily documented resurgence in popularity during the 2000s and 2010s specifically among younger, urban, hipster-associated consumers, a demographic shift widely covered in marketing and cultural media as an example of ironic or nostalgic brand rediscovery. Pabst Blue Ribbon's combination of its 19th-century blue-ribbon competition origin story and its unusual late-20th-century cultural resurgence among a younger demographic has made it one of the most distinctively rebranded legacy beer companies in American history.
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