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Corona
Corona was introduced in 1925 by Cerveceria Modelo in Mexico City, and the beer became particularly associated internationally with its distinctive clear glass bottle and the common practice of serving it with a lime wedge inserted into the bottle's neck, a serving custom whose exact origin remains genuinely disputed among different accounts. Corona grew into the best-selling Mexican beer brand internationally and one of the top-selling imported beers in the United States specifically, helped significantly by marketing campaigns closely associating the brand with beach vacations and casual outdoor relaxation. Anheuser-Busch InBev acquired a majority stake in Grupo Modelo, Corona's parent company, in 2013, though the beer's exclusive United States distribution rights were separately sold to Constellation Brands as part of the same broader transaction, splitting Corona's global versus U.S. business operations between two different major beverage companies. Corona's combination of its globally recognized lime-in-the-bottle serving tradition and its unusual split ownership structure between AB InBev internationally and Constellation Brands in the U.S. has made it one of the most commercially significant Mexican beer exports in the world.
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Stella Artois
Stella Artois traces its brewing history to 1366 in Leuven, Belgium, and the modern brand name was introduced in 1926 as a special Christmas beer, with "Stella" derived from the Latin word for star, reflecting the beer's original holiday-season launch. The brand became closely associated with its distinctive chalice-style glass and a widely publicized nine-step pouring ritual that Stella Artois has promoted extensively in its marketing, positioning the pouring process itself as part of the beer's premium branding and consumer experience. Stella Artois became part of Anheuser-Busch InBev's global beer portfolio following that company's formation through a series of major brewing industry mergers, and the brand has marketed itself with a deliberately premium, European-heritage-focused positioning within AB InBev's broader lineup of beer brands. Stella Artois's combination of its centuries-old Leuven brewing heritage and its widely marketed nine-step pouring ritual has made it one of the most distinctively marketed premium lager brands in the global beer industry.
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