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David Guetta
David Guetta became one of the most commercially significant DJs in bringing electronic dance music production into mainstream American pop, and his collaborations with major pop and hip-hop artists throughout the late 2000s and 2010s helped establish the "EDM-pop" crossover sound that dominated much of that era's mainstream radio. His 2009 song "When Love Takes Over," featuring Kelly Rowland, and numerous subsequent collaborations with major American artists reflected Guetta's deliberate strategy of pairing electronic dance production with mainstream pop songwriting and vocal talent to maximize commercial crossover appeal. Guetta's sustained presence atop DJ Mag's annual "Top 100 DJs" industry poll across multiple years reflected his continued commercial and cultural significance within the broader global DJ and electronic music touring circuit throughout the 2010s. His combination of genre-blending commercial production and his sustained chart success across more than a decade has made Guetta one of the most commercially significant figures in bringing electronic dance music into mainstream global pop radio.
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Tiësto
Tiësto became the first DJ to perform at an Olympics opening ceremony, playing at the 2004 Athens Games, a milestone that reflected electronic dance music's growing mainstream legitimacy during the early 2000s trance music era that Tiësto helped define. His extended, melodically driven trance productions throughout the late 1990s and early 2000s established Tiësto as one of the genre's most significant early figures, and his sustained relevance across multiple subsequent electronic music stylistic shifts, from trance through progressive house and later mainstream EDM, reflected unusual genre-spanning longevity. Tiësto's residencies at major Las Vegas nightclubs and his sustained presence among the highest-earning DJs globally throughout the 2010s reflected the significant commercial infrastructure electronic dance music built around superstar DJ residencies during that decade. His combination of foundational trance-era significance and his sustained multi-decade commercial relevance across changing electronic music trends has made Tiësto one of the longest continuously successful figures in the history of mainstream electronic dance music.
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