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David Hicks
David Hicks became one of the most influential British interior designers of the 1960s and 1970s, developing a distinctive style combining bold geometric patterns with unexpected color combinations, a significant departure from the more traditional English country house aesthetic that had previously dominated British interior design. His 1966 marriage to Lady Pamela Mountbatten, daughter of Lord Mountbatten and a cousin of Queen Elizabeth II, gave Hicks direct access to aristocratic and royal social circles that significantly expanded his client base and public profile within British society. Hicks is widely credited with popularizing the concept of "tablescapes," deliberately arranged groupings of small decorative objects displayed together on tabletops, a decorating technique that became widely adopted and remains a common interior design practice today. David Hicks's combination of his bold geometric pattern-mixing design style and his popularization of the tablescape decorating concept has made him one of the most influential British interior designers of the modern era.
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Joanna Gaines
Joanna Gaines co-hosted HGTV's "Fixer Upper" alongside her husband Chip Gaines from 2013 to 2018, a home renovation series based in Waco, Texas that became one of the most popular shows in HGTV's history and introduced Gaines's distinctive modern farmhouse design aesthetic to a massive national television audience. The show's popularity directly drove significant tourism to Waco specifically to visit the couple's retail complex, Magnolia Market at the Silos, transforming what had previously been a relatively low-profile Texas city into a significant home-design-tourism destination. Gaines's "modern farmhouse" style, characterized by shiplap wood paneling, neutral color palettes, and a blend of rustic and contemporary elements, became so widely replicated following the show's success that design media specifically credited "Fixer Upper" with driving a broader nationwide home design trend throughout the mid-to-late 2010s. Joanna Gaines's combination of "Fixer Upper's" massive television popularity and her modern farmhouse style's outsized influence on broader American home design trends has made her one of the most commercially significant interior designers of the 2010s.
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