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Dutch Boy
Dutch Boy was introduced in 1907 as a paint brand of the National Lead Company, taking its name and iconic logo, a young boy in Dutch overalls and a cap, from an illustration originally created for the brand's early advertising campaigns. The Dutch Boy mascot became one of the most recognized branding images in the American paint industry for much of the 20th century, and the company was historically among the largest manufacturers of lead-based paint before health and safety concerns led to lead paint being banned for residential use in the United States in 1978. The brand's ownership has changed hands multiple times over the decades and is currently owned by Sherwin-Williams, which continues marketing Dutch Boy as a distinct, value-oriented retail paint brand sold through major home improvement and hardware retailers. Dutch Boy's combination of its historically iconic mascot branding and its complicated legacy tied to the lead paint era of American manufacturing has made it one of the most historically notable paint brands in the country.
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Sherwin-Williams
Sherwin-Williams was founded in 1866 in Cleveland, Ohio by Henry Sherwin and Edward Williams, and the company is widely credited with introducing one of the first ready-mixed paints in 1873, sparing painters from having to hand-mix pigments and oils on site before every job. The company grew into the largest paint and coatings manufacturer in the world by revenue, and its distinctive "Cover the Earth" logo, depicting a can of paint literally pouring over a globe, has served as one of the longest continuously used trademarks in American corporate branding since its introduction in 1905. Sherwin-Williams built an extensive network of company-owned retail paint stores across the United States, a distribution strategy setting it apart from paint brands sold primarily through third-party home improvement retailers, giving the company direct control over sales and professional contractor relationships. Sherwin-Williams's combination of its pioneering role introducing ready-mixed paint and its unusual company-owned retail store distribution model has made it one of the most commercially dominant paint brands in the world.
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