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Dutch Bros Coffee
Dutch Bros Coffee was founded in 1992 in Grants Pass, Oregon by brothers Dane and Travis Boersma, Dutch immigrants' descendants who started the business selling espresso from a converted pushcart before growing it into a rapidly expanding drive-through coffee chain. The company built its identity around a distinctive drive-through-focused format with minimal or no indoor seating at most locations, along with an energetic, close-knit company culture emphasizing employee enthusiasm and community involvement at the local store level. Dutch Bros went public in 2021 and has continued rapid geographic expansion beyond its original Pacific Northwest roots, becoming one of the fastest-growing drive-through coffee chains in the United States over the following several years. Dutch Bros Coffee's combination of its founders' pushcart origin story and its rapid modern expansion as a drive-through-focused coffee chain has made it one of the fastest-growing coffee brands in the country.
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Peet's Coffee
Peet's Coffee was founded in 1966 in Berkeley, California by Alfred Peet, a Dutch immigrant whose father had operated a coffee roasting business in the Netherlands, and Peet is widely credited with introducing dark-roast, high-quality specialty coffee to the American market well before it became mainstream. Peet's played a genuinely foundational role in the history of American specialty coffee, since the founders of Starbucks initially trained under Alfred Peet and purchased their original roasted coffee beans directly from Peet's before eventually developing their own roasting operations. The company has remained smaller and more regionally concentrated than Starbucks throughout its history, maintaining a reputation among coffee enthusiasts specifically for its darker roasting style and emphasis on single-origin and specialty-grade coffee beans. Peet's Coffee's combination of its founder's foundational role training the eventual founders of Starbucks and its sustained reputation for distinctive dark-roast specialty coffee has made it one of the most historically influential coffee chains in American coffee culture.
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