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FaceTime
FaceTime was introduced by Apple in 2010 alongside the launch of the iPhone 4, which was the first iPhone to include a front-facing camera specifically enabling the video calling feature, and it became one of the earliest mainstream mobile-native video calling applications. The service comes pre-installed on every Apple device, including iPhone, iPad, and Mac computers, giving it guaranteed built-in distribution across Apple's entire device ecosystem without requiring a separate app download, a significant advantage among Apple's own user base specifically. Apple later expanded FaceTime with a web-based link-sharing feature in 2021, allowing non-Apple device users on Android and Windows to join FaceTime calls through a browser for the first time, a notable shift from the platform's original Apple-exclusive design. FaceTime's combination of its historic role introducing mainstream mobile video calling alongside the original front-camera iPhone 4 and its guaranteed pre-installed presence across every Apple device has made it one of the most widely used video calling tools among consumers.
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Microsoft Teams
Microsoft Teams launched in 2017 as part of the Microsoft 365 (then Office 365) productivity suite, built to combine video conferencing, chat, and file collaboration in a single application deeply integrated with Microsoft's existing Word, Excel, and PowerPoint software. The platform saw a massive surge in adoption during the 2020 pandemic, benefiting significantly from its bundled inclusion in Microsoft 365 business subscriptions that many companies already held, giving Teams a built-in distribution advantage over standalone video conferencing competitors. Microsoft positioned Teams as a direct successor to its earlier Skype for Business enterprise product, eventually retiring Skype for Business entirely in favor of Teams, and the platform has continued expanding into broader workplace collaboration features beyond pure video calling. Microsoft Teams's combination of its deep integration with the broader Microsoft 365 productivity suite and its pandemic-era surge fueled by existing enterprise licensing has made it one of the most widely used video conferencing platforms in corporate environments.
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