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FaceTime
FaceTime was introduced by Apple in 2010 alongside the launch of the iPhone 4, which was the first iPhone to include a front-facing camera specifically enabling the video calling feature, and it became one of the earliest mainstream mobile-native video calling applications. The service comes pre-installed on every Apple device, including iPhone, iPad, and Mac computers, giving it guaranteed built-in distribution across Apple's entire device ecosystem without requiring a separate app download, a significant advantage among Apple's own user base specifically. Apple later expanded FaceTime with a web-based link-sharing feature in 2021, allowing non-Apple device users on Android and Windows to join FaceTime calls through a browser for the first time, a notable shift from the platform's original Apple-exclusive design. FaceTime's combination of its historic role introducing mainstream mobile video calling alongside the original front-camera iPhone 4 and its guaranteed pre-installed presence across every Apple device has made it one of the most widely used video calling tools among consumers.
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Cisco Webex
Webex was founded in 1995 as a web conferencing startup before being acquired by networking giant Cisco Systems in 2007 for approximately $3.2 billion, becoming Cisco's flagship enterprise video and web conferencing product under the Webex brand. The platform built a long-standing reputation specifically within large enterprise and corporate IT environments, often integrated closely with Cisco's broader networking and telephony hardware infrastructure that many large companies already relied on for internal communications. Webex faced significant competitive pressure during the 2020 pandemic video conferencing boom, losing meaningful market share to newer, more consumer-friendly competitors like Zoom, prompting Cisco to invest heavily in redesigning and modernizing the Webex platform and interface in subsequent years. Cisco Webex's combination of its status as one of the earliest web conferencing platforms ever created and its deep integration within Cisco's broader enterprise networking ecosystem has made it one of the most historically significant video conferencing tools in corporate technology.
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