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FaceTime
FaceTime was introduced by Apple in 2010 alongside the launch of the iPhone 4, which was the first iPhone to include a front-facing camera specifically enabling the video calling feature, and it became one of the earliest mainstream mobile-native video calling applications. The service comes pre-installed on every Apple device, including iPhone, iPad, and Mac computers, giving it guaranteed built-in distribution across Apple's entire device ecosystem without requiring a separate app download, a significant advantage among Apple's own user base specifically. Apple later expanded FaceTime with a web-based link-sharing feature in 2021, allowing non-Apple device users on Android and Windows to join FaceTime calls through a browser for the first time, a notable shift from the platform's original Apple-exclusive design. FaceTime's combination of its historic role introducing mainstream mobile video calling alongside the original front-camera iPhone 4 and its guaranteed pre-installed presence across every Apple device has made it one of the most widely used video calling tools among consumers.
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Zoom
Zoom was founded in 2011 by Eric Yuan, a former Cisco WebEx engineer who left the company after growing frustrated that WebEx's aging technology couldn't keep pace with a rapidly changing video conferencing market, and he set out to build a simpler, more reliable alternative from scratch. The company grew steadily through the 2010s before experiencing extraordinary, unprecedented growth in 2020, when the COVID-19 pandemic forced widespread remote work and remote schooling, causing Zoom's daily meeting participants to increase from roughly 10 million to over 300 million within just a few months. Zoom's name became so closely associated with video calling during the pandemic that "to Zoom" briefly entered everyday vocabulary as a generic verb for video conferencing broadly, similar to how "Google" became synonymous with web searching, regardless of which specific platform someone actually used. Zoom's combination of founder Eric Yuan's frustration with his former employer's outdated technology and its extraordinary pandemic-driven growth has made it one of the most consequential technology companies to emerge from the 2020s remote-work era.
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