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Ford Ranger
The Ford Ranger was the best-selling compact pickup truck in America through most of the 1980s and '90s, offering a genuinely smaller, more affordable, and easier-to-park alternative to the full-size F-150 at a time when compact trucks from Ford, Toyota, Nissan, and Chevrolet's S-10 all competed fiercely for the same budget-conscious and first-time-truck-buyer segment. Ford discontinued the Ranger in the US after the 2011 model year, even as the global version of the truck continued selling strongly in markets like Australia, South America, and Southeast Asia — a decision that, in hindsight, meant Ford voluntarily ceded the entire compact-truck category to Toyota's Tacoma for nearly a decade, right as SUV and truck sales were beginning their long climb as a share of the overall US market. Ford brought the Ranger back to the US for the 2019 model year, built on the same global "T6" platform underpinning the international Ranger sold across dozens of markets worldwide, specifically to re-enter a midsize truck segment that had grown substantially in Ford's absence and that competitors like the Tacoma, Chevrolet Colorado, and Jeep Gladiator had spent the intervening years fighting over without Ford in the mix at all. Built at Ford's Michigan Assembly Plant for the US market, the Ranger's decade-long US absence and subsequent return remains one of the more notable strategic reversals in recent pickup-truck history — a genuine acknowledgment that abandoning the compact/midsize segment in 2011 had been a miscalculation Ford spent the 2019 relaunch actively trying to correct.
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Jeep Gladiator
The Jeep Gladiator launched for the 2020 model year as Jeep's first pickup truck in nearly three decades, built directly on the Wrangler's body-on-frame platform and sharing its removable doors, fold-down windshield, and — on most trims — fully removable roof panels, a genuinely unusual set of features for any pickup truck on sale anywhere in the world at the time. That shared Wrangler DNA gave the Gladiator a level of open-air, fully convertible-truck capability no direct competitor could match — few other pickups let an owner remove the doors, fold the windshield flat, and take the roof off entirely, turning a full-size pickup bed truck into something closer to an open dune buggy for weekend off-roading. Its Rubicon trim carries over the Wrangler Rubicon's serious off-road hardware nearly intact — locking front and rear differentials, a Rock-Trac transfer case with a genuinely low crawl ratio, and heavy-duty axles — giving the Gladiator real rock-crawling credibility that most midsize trucks marketed around a vaguely "adventurous" image don't actually back up with comparable mechanical hardware. Assembled at Stellantis's Toledo Complex in Ohio, the same historic plant that's built Jeep Wranglers for decades, the Gladiator's specific bet — that genuine Wrangler open-air off-road capability mattered more to a meaningful slice of truck buyers than maximum towing capacity or interior refinement — carved out a distinct niche in the midsize truck segment that no other manufacturer has directly replicated.
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