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Frisco, TX
Frisco was, for much of the 2010s and early 2020s, consistently ranked among the fastest-growing cities in the entire United States, expanding from a population of roughly 6,000 in 1990 to well over 220,000 by the 2020s — a growth rate driven substantially by large-scale planned corporate and residential development on what had previously been mostly farmland north of Dallas. The Star, a 91-acre mixed-use development that opened in 2016, houses the Dallas Cowboys' corporate headquarters and practice facility alongside retail, restaurants, and a Baylor Scott & White sports medicine and orthopedic center, giving Frisco a direct and highly visible connection to one of the most valuable sports franchises in the world. The city also became home to the PGA of America's national headquarters, relocated from Florida in the early 2020s as part of a broader development that includes two new golf courses and clubhouse facilities, cementing Frisco's identity as a genuine hub for professional sports organizations well beyond just the Cowboys' presence. Frisco's combination of an exceptionally rapid, sustained growth trajectory and its emergence as a genuine home base for major professional sports organizations has made it one of the most closely watched examples nationally of a small Texas farm town transforming into a significant suburban city within a single generation.
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Southlake, TX
Southlake sits between Dallas and Fort Worth, close to Dallas/Fort Worth International Airport, and it's developed since the 1990s into one of the wealthiest and most consistently high-scoring suburban school districts in the entire state of Texas, a reputation that's made it a frequent draw for corporate relocations bringing executives and their families to the broader metroplex. Southlake Town Square, a large mixed-use development that opened in the late 1990s, was built deliberately to evoke a traditional small-town Main Street aesthetic — brick storefronts, a central green space, and a town hall — despite being an entirely new, purpose-built development rather than an organically grown historic downtown, a template several other Texas suburbs have since tried to replicate. The city's proximity to DFW Airport has made it a particularly convenient home base for corporate executives and frequent business travelers, a factor real estate agents in the area frequently cite as a meaningful driver of Southlake's continued desirability relative to suburbs further from the airport. Southlake's combination of consistently top-ranked public schools, a deliberately designed town-square commercial center built to evoke traditional small-town character, and unusually convenient airport access has made it one of the most consistently expensive and sought-after suburbs anywhere in the Dallas-Fort Worth metroplex.
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