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Fritos
Fritos were created by Charles Elmer Doolin in 1932, who purchased a corn chip recipe and production equipment from a Mexican restaurant owner in San Antonio, Texas for $100, initially producing the chips in his mother's kitchen before founding the Frito Company to scale up production. The Frito Company merged with H.W. Lay & Company in 1961 to form Frito-Lay, combining Doolin's corn chip business with Herman Lay's potato chip operation into what became one of the largest snack food companies in the United States before PepsiCo's 1965 acquisition of the combined company. Fritos became particularly associated with Texas and broader Southwestern American food culture, and the chip's distinctive corn flavor and crunch made it a foundational ingredient in dishes like Frito pie, a casserole-style dish combining the chips with chili and cheese that remains a regional comfort food staple. Fritos's combination of its founder's humble $100 recipe purchase and its foundational role in Frito-Lay's formation has made it one of the most historically significant corn snack brands in American food history.
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Doritos
Doritos originated at Disneyland in the early 1960s, reportedly developed from surplus tortillas at a restaurant in the park's Frontierland area that were being fried and seasoned rather than thrown away, before Frito-Lay acquired the recipe and launched Doritos nationally in 1966. The brand became particularly associated with bold, unconventional flavor innovation, including Cool Ranch, introduced in 1986, and Nacho Cheese, and Doritos has continued releasing limited-edition and unusual flavor variations as a core part of its ongoing marketing strategy. Doritos became one of the most prominent brands in Super Bowl advertising specifically through its long-running "Crash the Super Bowl" contest, launched in 2006, which invited amateur filmmakers to create their own Doritos commercials for a chance to have them air during the broadcast, a genuinely unusual crowdsourced advertising model for a major national brand. Doritos's combination of its unusual Disneyland tortilla-chip origin story and its pioneering crowdsourced "Crash the Super Bowl" advertising campaign has made it one of the most culturally significant and commercially innovative snack brands in the industry.
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