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G2 Esports
G2 Esports was founded in 2014 by Carlos "ocelote" Rodríguez, growing out of an earlier League of Legends organization, and it built its identity around a distinctly brash, entertainment-forward brand personality that set it apart from more conventionally corporate esports organizations. The organization's League of Legends roster became one of the most dominant teams in European competitive history, winning numerous consecutive regional championships and reaching multiple World Championship finals, cementing G2 as one of Europe's flagship esports brands. G2 Esports expanded into numerous other competitive titles, including Valorant, Counter-Strike, and Rocket League, while also building a significant media and content presence beyond pure competition, reflecting a broader strategy of esports organizations functioning as entertainment brands rather than purely competitive teams. G2 Esports's combination of its dominant run atop European League of Legends competition and its distinctly bold entertainment-brand identity has made it one of the most commercially and competitively significant esports organizations in Europe.
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Team Liquid
Team Liquid traces its origins to 2000 as a Dutch StarCraft fan website and community before evolving into a formal competitive gaming organization, eventually growing into one of the largest and most decorated multi-game esports organizations in the world. The organization fields competitive teams across numerous major titles, including League of Legends, Dota 2, and Counter-Strike, and its Dota 2 roster won The International in 2017, one of the largest prize pools in esports history at the time, cementing Team Liquid's status among the sport's most successful organizations. Team Liquid became a significant early example of traditional sports investment entering esports when the Aser Ventures and Axiomatic investment groups, whose backers include NBA figures, took ownership stakes in the organization, reflecting the broader convergence between mainstream sports business and competitive gaming. Team Liquid's combination of its origins as a grassroots StarCraft community and its landmark 2017 International championship victory has made it one of the most historically significant organizations in competitive esports.
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