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GE Appliances
GE Appliances traces its roots to Thomas Edison's General Electric Company, and the division played a foundational role in bringing electric home appliances, including some of the first electric refrigerators and ranges, into mainstream American households throughout the early-to-mid 20th century. The company's "GE Monogram" and mainstream product lines spanned the full range of major kitchen and laundry appliances, and its long corporate history under General Electric made it one of the most enduringly recognized appliance brand names in American retail. GE sold its appliance division to China's Haier Group in 2016 for $5.4 billion, a deal that reflected the broader globalization of appliance manufacturing while GE Appliances retained its American brand identity, engineering centers, and manufacturing presence in Kentucky under the new ownership. GE Appliances's combination of its foundational role in electrifying the American home and its enduring century-long brand recognition has made it one of the most historically significant appliance brands in the country.
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Vitamix
Vitamix was founded in Cleveland, Ohio in 1921, and the company became widely known for its high-powered countertop blenders after founder William Grover Barnard's son famously demonstrated the machine's power on live television infomercials in the 1950s, including once blending a whole chicken, bones included. The company's industrial-grade motor technology, originally developed for a broader range of commercial food-processing applications, gave its consumer blenders a power level significantly exceeding typical household blenders, enabling it to smoothly process fibrous ingredients like whole fruits, vegetables, and ice. Vitamix blenders became a fixture in professional restaurant and smoothie-shop kitchens in addition to home use, and the brand's association with the broader health and wellness smoothie culture that grew significantly during the 2000s and 2010s helped sustain strong demand for its premium-priced machines. Vitamix's combination of its historically memorable infomercial demonstrations and its industrial-grade blending power has made it one of the most respected small appliance brands among both home cooks and professional kitchens.
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