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Gisele Bündchen
Gisele Bündchen rose to international prominence in the late 1990s, becoming one of the highest-paid models in the world for an unusually extended period, and she's widely credited with helping popularize the more overtly athletic, tanned "Brazilian" body ideal that became highly influential in fashion and swimwear during the 2000s. Bündchen held the top spot on Forbes's list of highest-paid models for many consecutive years, reflecting a level of sustained individual commercial dominance within the modeling industry that few other models before or since have matched for such an extended run. Her extensive campaign work for Victoria's Secret as one of the brand's original "Angels," along with numerous major luxury fashion house campaigns, established her as one of the defining faces of high-fashion advertising throughout the 2000s and into the 2010s. Gisele Bündchen's combination of her record-setting run atop the highest-paid models list and her defining role as an original Victoria's Secret Angel has made her one of the most commercially significant supermodels of the 21st century.
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Heidi Klum
Heidi Klum was discovered through a German modeling competition in 1992 and rose to international prominence after appearing on the cover of the 1998 Sports Illustrated Swimsuit Issue, becoming one of the most recognizable faces of the Victoria's Secret Angels lineup throughout the late 1990s and 2000s. Klum's transition into television, co-creating and hosting "Project Runway" beginning in 2004 and later becoming a judge on "America's Got Talent," established her as one of the most successful former supermodels to build a lasting career as a television host and producer. Her elaborate, widely covered annual Halloween costume parties in New York City became a genuine pop culture event unto themselves, with Klum's increasingly ambitious costumes generating significant annual media coverage independent of her modeling or television work. Heidi Klum's combination of her prominent Victoria's Secret Angel modeling career and her successful long-running television hosting career has made her one of the most versatile and enduringly visible supermodels in modern entertainment.
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