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Google Nest
Nest was founded in 2010 by former Apple engineers Tony Fadell and Matt Rogers, initially building the Nest Learning Thermostat, a smart thermostat that used machine learning to automatically adapt to a household's temperature preferences and schedule without manual programming. Google's 2014 acquisition of Nest for $3.2 billion brought the smart home startup under the search giant's ownership, and the Nest brand was later expanded to encompass Google's broader smart home security product lineup, including video doorbells, indoor and outdoor cameras, and smart locks. Nest's design-forward approach to home hardware, building genuinely attractive, minimalist devices rather than the more purely utilitarian designs common among traditional security equipment, reflected its founders' Apple design background and helped position smart home security as a design-conscious consumer product category. Google Nest's combination of its origin as a design-forward smart thermostat startup and its major acquisition by Google expanding into full home security has made it one of the most significant tech-industry entrants into the home security market.
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ADT
ADT traces its origins to 1874, when it was founded as American District Telegraph, initially providing telegraph-based alarm signaling services decades before modern electronic home security existed, making it one of the oldest continuously operating security companies in the country. The company built its reputation around professionally monitored alarm systems connected to dedicated monitoring centers staffed around the clock, a model requiring long-term contracts and professional installation that became the industry standard approach for decades before newer self-installed alternatives emerged. ADT's iconic yard signs and window decals, warning potential intruders that a property is protected by ADT monitoring, became one of the most widely recognized pieces of home security branding in the country, frequently used even by properties actually protected by other systems as a general deterrent signal. ADT's combination of its 19th-century telegraph-signaling origins and its historically dominant position in professionally monitored home security has made it one of the most enduringly recognized security brands in American history.
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