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Grand Theft Auto
Grand Theft Auto began in 1997 as a top-down crime action game from Scottish developer DMA Design, before the franchise's 2001 shift to a fully 3D open world with "Grand Theft Auto III" is widely credited with establishing the modern open-world action game genre as a commercially viable mainstream format. The franchise, developed by Rockstar Games since its rebranding, became known for its satirical, often controversial depiction of American culture and crime, and individual entries have repeatedly generated significant public controversy over violent content even as they became some of the best-selling entertainment products in any medium. Grand Theft Auto V, released in 2013, became one of the best-selling entertainment products of all time across any medium, including film and music, and its persistent online multiplayer mode sustained an enormous ongoing player base for well over a decade after the base game's release. Grand Theft Auto's combination of establishing the modern open-world action genre and its record-setting commercial performance across the franchise's history has made it one of the most commercially significant video game franchises ever created.
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Mario
Mario, created by Nintendo designer Shigeru Miyamoto, first appeared as "Jumpman" in the 1981 arcade game "Donkey Kong" before becoming the star of his own franchise beginning with 1985's "Super Mario Bros.," and he has since become the best-selling video game franchise character in history. The Mario franchise spans platformers, kart racers, sports games, and party games across dozens of individual titles, and its willingness to experiment with genre while keeping the core character and Mushroom Kingdom setting consistent let Nintendo build one of the most commercially durable properties in entertainment history. Mario's cross-media reach, including the record-breaking 2023 animated "Super Mario Bros. Movie" and decades of merchandising, theme park attractions, and cultural references, extended the character's recognition well beyond people who have ever actually played a Mario video game. Mario's combination of its unmatched sales record as gaming's best-selling franchise and its successful expansion across genres and media formats has made it the most commercially significant video game franchise in the industry's history.
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