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Hooters
Hooters was founded in Clearwater, Florida in 1983 and grew into a large national restaurant chain known both for its chicken wings and for its distinctive orange-shorts-and-tank-top waitstaff uniform, a combination that made it one of the most recognizable and most discussed restaurant brands of its era. The chain's wings, served in a range of sauce heat levels similar to competitors, became a genuinely significant part of its menu identity even as the brand's uniform and overall concept generated ongoing public debate and periodic controversy across its four-decade history. Hooters expanded internationally to dozens of countries at its peak and became enough of a mainstream cultural reference point that it was frequently referenced in film, television, and stand-up comedy as a shorthand cultural touchstone independent of its actual food menu. Hooters's combination of its wing-centered menu and its status as one of the most culturally referenced restaurant chains of its era has made it one of the most recognizable American wing destinations regardless of the ongoing debate around its broader brand concept.
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Buffalo Wild Wings
Buffalo Wild Wings was founded in Columbus, Ohio in 1982 by two college students who reportedly couldn't find good Buffalo-style wings in the area and decided to open their own restaurant, and it grew into one of the largest sports-bar restaurant chains in the country built around wings, beer, and televised games. The chain's sports-bar format, with locations typically featuring dozens of televisions and a heavy emphasis on live sporting events, positioned it distinctly from more purely food-focused wing chains, making it a default destination for group viewing parties across the country. Buffalo Wild Wings' extensive numbered sauce menu, ranging from mild options up to extremely hot "Blazin'" wings that many locations require customers to sign a liability waiver to order, became a well-known piece of the chain's identity and a recurring subject of online eating-challenge videos. Buffalo Wild Wings's combination of its sports-bar-first format and its extensive, escalating sauce lineup has made it one of the most recognizable wing-centered restaurant chains in the country.
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