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Instagram
Instagram was founded by Kevin Systrom and Mike Krieger in 2010, built specifically around mobile photo-sharing with built-in filters that let ordinary smartphone photos look more polished, at a moment when smartphone camera quality still lagged well behind dedicated cameras. Facebook's 2012 acquisition of Instagram for approximately $1 billion, when the company had fewer than 15 employees and no revenue, is now widely regarded as one of the most successful acquisitions in tech industry history given Instagram's subsequent growth into a platform worth vastly more. Instagram's introduction of Stories in 2016, directly modeled on a similar feature pioneered by Snapchat, demonstrated the company's willingness to rapidly adapt competitors' successful features, and Stories went on to become one of the platform's most heavily used features. Instagram's combination of its foundational mobile-photo-filter concept and its historically significant billion-dollar acquisition by Facebook has made it one of the most commercially and culturally influential social media platforms ever built.
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YouTube
YouTube was founded in 2005 by three former PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim, and its first-ever uploaded video, "Me at the zoo," remains viewable on the platform as an early artifact of what would become the world's dominant video-sharing platform. Google's 2006 acquisition of YouTube for $1.65 billion, just over a year after its founding, became one of the most consequential acquisitions in internet history, and the platform grew into a primary income source for millions of independent video creators through its Partner Program advertising revenue-sharing model. YouTube's role extended well beyond entertainment into education, with channels like Khan Academy and countless tutorial creators using the platform as a genuine alternative learning resource, while its recommendation algorithm's influence over what billions of people watch made it a recurring subject of public scrutiny. YouTube's combination of its foundational role establishing online video-sharing at massive scale and its creator economy revenue-sharing model has made it one of the most influential social media and content platforms ever built.
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