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Instant Pot
Instant Pot was founded by Robert Wang, a former Research In Motion (BlackBerry) engineer, who launched the first Instant Pot multi-cooker in 2010, combining a pressure cooker, slow cooker, rice cooker, and several other functions into a single programmable countertop appliance. The product became a genuine viral internet phenomenon during the mid-2010s, driven heavily by devoted Facebook community groups and word-of-mouth recommendations, achieving a level of grassroots consumer enthusiasm unusual for a kitchen appliance without significant traditional advertising spend. Instant Pot became one of the best-selling items on Amazon during multiple Black Friday and Prime Day sales events in the late 2010s, and its success helped popularize electric pressure cooking as a mainstream home cooking method across a wide range of American households. Instant Pot's combination of its viral, community-driven rise to popularity and its role popularizing electric pressure cooking nationally has made it one of the most culturally significant small kitchen appliances of the 2010s.
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Vitamix
Vitamix was founded in Cleveland, Ohio in 1921, and the company became widely known for its high-powered countertop blenders after founder William Grover Barnard's son famously demonstrated the machine's power on live television infomercials in the 1950s, including once blending a whole chicken, bones included. The company's industrial-grade motor technology, originally developed for a broader range of commercial food-processing applications, gave its consumer blenders a power level significantly exceeding typical household blenders, enabling it to smoothly process fibrous ingredients like whole fruits, vegetables, and ice. Vitamix blenders became a fixture in professional restaurant and smoothie-shop kitchens in addition to home use, and the brand's association with the broader health and wellness smoothie culture that grew significantly during the 2000s and 2010s helped sustain strong demand for its premium-priced machines. Vitamix's combination of its historically memorable infomercial demonstrations and its industrial-grade blending power has made it one of the most respected small appliance brands among both home cooks and professional kitchens.
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