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iPhone
The original iPhone, unveiled by Steve Jobs in January 2007, fundamentally redefined what a mobile phone could be by combining a phone, an iPod, and an internet communicator into a single touchscreen device with no physical keyboard, at a moment when most competing smartphones still relied heavily on physical buttons and styluses. The device's multi-touch capacitive touchscreen and its later App Store, launched in 2008, established the basic template — a touchscreen-first interface supporting a broad third-party app ecosystem — that virtually every subsequent smartphone from every manufacturer has followed in some form. The iPhone's success transformed Apple from primarily a computer company into the most valuable company in the world at various points over the following decade, and its annual release cycle became one of the most closely watched product launch events in the entire technology industry. The iPhone's combination of fundamentally redefining the smartphone category and establishing the touchscreen-and-app-store template followed by the entire industry has made it one of the most influential consumer technology products ever created.
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BlackBerry
BlackBerry, made by Canadian company Research In Motion, dominated the smartphone market in the mid-2000s by combining a physical QWERTY keyboard with secure, reliable push email, making it the default choice for corporate executives and government officials before the iPhone's 2007 debut. The device's security architecture, including its own dedicated enterprise servers and encrypted messaging, made it a preferred device for governments and regulated industries in ways that later touchscreen-first competitors struggled to match for years afterward. BlackBerry's failure to adapt to the touchscreen, app-store-driven paradigm that the iPhone and Android established became one of the most widely studied case studies of technological disruption in modern business history, with the company's market share collapsing from industry dominance to near-irrelevance within roughly half a decade. BlackBerry's combination of its historic dominance of the pre-iPhone smartphone market and its subsequent dramatic disruption has made it one of the most instructive devices in the entire history of the smartphone industry.
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