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JCPenney
JCPenney was founded by James Cash Penney in Kemmerer, Wyoming in 1902, originally as a single dry goods store called the Golden Rule, built around a business philosophy explicitly named for treating customers as the founder would want to be treated himself. The chain grew into a major national department store brand known particularly for its middle-market positioning, offering more accessible pricing than higher-end department stores while maintaining a broader merchandise selection than discount retailers. JCPenney's widely publicized and ultimately unsuccessful 2012 attempt to eliminate coupons and sales in favor of simplified "everyday low pricing," led by former Apple retail executive Ron Johnson, became one of the most closely studied retail strategy failures in recent business history after it alienated the chain's price-conscious core customer base. JCPenney's combination of its century-long middle-market department store legacy and its widely studied 2012 pricing-strategy failure has made it one of the most instructive department store chains in American retail history.
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Kohl's
Kohl's began as a Milwaukee grocery store chain founded by Polish immigrant Maxwell Kohl in 1927, before the company transitioned into department store retail in the 1960s and eventually sold off its original grocery operations entirely to focus on apparel and home goods. The chain built its business model around suburban strip-mall locations rather than traditional indoor shopping malls, a strategic choice that gave it more convenient, easily accessible parking and store access than mall-anchor competitors during a period when many other department stores were mall-dependent. Kohl's became known for its extensive loyalty rewards program and frequent significant discount promotions, along with more recent partnerships allowing in-store Amazon returns, reflecting an effort to drive consistent store foot traffic in an increasingly online-shopping-dominated retail environment. Kohl's combination of its suburban strip-mall retail strategy and its aggressive loyalty and discount promotional model has made it one of the most resilient traditional department store chains in modern American retail.
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