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Jeff Gordon
Jeff Gordon won four NASCAR Cup Series championships between 1995 and 2001 and finished his career with 93 wins, third on the all-time list behind only Richard Petty and David Pearson, building his career during a period widely credited with expanding NASCAR's popularity well beyond its traditional Southern fan base. Gordon won the inaugural Brickyard 400 at Indianapolis Motor Speedway in 1994, a race NASCAR created specifically to bring stock car racing to one of American motorsport's most historic venues, and his win there helped legitimize the sport to a broader national sports audience that had previously paid it little attention. His rivalry with Dale Earnhardt through the mid-to-late 1990s, a clean-cut, California-raised young star against NASCAR's established Southern-rooted intimidator, became one of the defining storylines of the sport's biggest era of national growth, drawing new fans who related to Gordon's different background from the sport's traditional audience. Gordon retired from full-time competition in 2015 and moved into broadcasting, and his four championships combined with his role in growing NASCAR's national television audience during the 1990s and 2000s make him one of the most commercially significant drivers, not just statistically successful ones, the sport has ever produced.
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Richard Petty
Richard Petty won 200 career NASCAR Cup Series races between 1958 and 1992, a total so far ahead of every other driver in the sport's history — the next closest driver has roughly half that number — that it's widely regarded as one of the most unbreakable records in American motorsport. Nicknamed "The King," Petty won seven NASCAR Cup Series championships, a record he shares with Dale Earnhardt and Jimmie Johnson, and seven Daytona 500 victories, also the all-time record at NASCAR's most prestigious single race, a total no other driver has come within three wins of matching. His single-season 1967 campaign remains one of the most dominant in stock car racing history: 27 wins in 48 starts, including 10 consecutive victories, both single-season records that have stood for more than five decades without a serious challenge from any driver in the sport's modern, far more competitive era. Petty's blue No. 43 Plymouth and later Pontiac became one of the most recognizable liveries in American motorsport, and his decades of accessibility with fans, signing autographs for hours after races well into his later career, helped build NASCAR's reputation as a fan-friendly sport during the years it was growing from a regional Southern pastime into a national phenomenon.
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