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Jewelry
Jewelry became a major category of Valentine's Day gift-giving substantially through 20th-century diamond and jewelry industry marketing, most notably De Beers's "A Diamond Is Forever" campaign launched in 1947, which helped cement diamonds and fine jewelry as the ultimate symbol of serious, lasting romantic commitment in American popular culture. Tiffany & Co., founded in New York in 1837, became one of the most recognized names in that broader jewelry-as-romance tradition, its distinctive robin's-egg-blue packaging becoming so closely associated with luxury gift-giving that "Tiffany blue" is now a registered, trademarked color in its own right. The National Retail Federation has consistently reported that jewelry accounts for one of the single largest dollar categories of total Valentine's Day spending each year, even though it's purchased by a smaller share of gift-givers than flowers or candy — a reflection of jewelry's positioning as the higher-stakes, more significant gift within the holiday's broader gift-giving hierarchy. Its combination of a deliberately cultivated 20th-century marketing legacy and its continued status as the highest-dollar-value gift category of the holiday has made jewelry the Valentine's Day gift most closely associated with serious, long-term romantic commitment.
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Teddy Bears
The teddy bear traces its name and origin directly to a 1902 hunting trip taken by President Theodore Roosevelt in Mississippi, during which Roosevelt famously refused to shoot a bound, exhausted bear cub his hunting guides had captured for him — an incident widely covered in newspapers and captured in a political cartoon that inspired candy shop owner Morris Michtom to create and sell a stuffed "Teddy's bear" toy shortly afterward. Michtom's toy became successful enough that he and his wife Rose founded the Ideal Novelty and Toy Company in Brooklyn specifically to manufacture teddy bears at scale, helping launch what became a massive and enduring category of the American toy industry that's remained popular for well over a century since. The teddy bear's association with Valentine's Day specifically grew through the mid-to-late 20th century as manufacturers began producing heart-holding and Valentine-themed variants marketed directly at the holiday, positioning the stuffed animal as a gentler, less expensive alternative to jewelry or flowers. Its combination of a genuinely well-documented presidential origin story and a century-long run as one of America's most beloved stuffed toys has made the teddy bear one of the most enduringly sentimental and approachable Valentine's Day gifts, especially for new or younger relationships.
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