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John Cena
John Cena tied Ric Flair's long-standing record of 16 world championship reigns in 2021, a total that reflects nearly two decades of being positioned as WWE's top merchandise-selling, most consistently featured performer across the company's global expansion during the 2000s and 2010s. Cena's "Never Give Up" persona and his Make-A-Wish Foundation record — he's granted more wishes than any other single individual in the foundation's history, well over 650 — made him the performer most closely associated with WWE's family-friendly, mainstream-facing branding during his prime years. His rivalry with CM Punk and, later, his headline WrestleMania matches against The Rock in 2012 and The Undertaker in 2018 (ending the streak-less Undertaker's post-Lesnar career), placed Cena at the center of some of the highest-grossing pay-per-view events in the company's history. Cena's transition into a full-time Hollywood acting career in the 2020s, following a path similar to The Rock's before him, combined with his in-ring championship record and merchandise sales dominance, make him one of the most commercially significant performers WWE has ever employed, and his 16 world titles remain tied for the most in the company's history.
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The Undertaker
The Undertaker's WrestleMania winning streak, "The Streak," ran undefeated for 21 consecutive years, from his debut WrestleMania VII win in 1991 through WrestleMania XXVII in 2011, making it one of the longest sustained undefeated runs at a single recurring event in the history of any competitive entertainment format. That streak finally ended at WrestleMania XXX in 2014, when Brock Lesnar defeated him in front of a shocked Superdome crowd in New Orleans — a result so unexpected that the arena reaction, largely stunned silence, became nearly as famous as the match itself, and remains one of the most talked-about singular moments in modern wrestling history. The Undertaker maintained his macabre, supernatural "Deadman" persona with remarkable consistency for nearly three decades, one of the longest-running unbroken characters in wrestling history, at a business where most performers' gimmicks are retooled or abandoned entirely well before that kind of longevity. His in-ring rivalries with performers across multiple eras — from Hulk Hogan-era legends through the Attitude Era and into the 2010s — gave him a career that bridged nearly every major period in WWE's modern history, and his 21-0 WrestleMania streak remains the singular achievement most associated with the entire event's identity.
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