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Kate Moss
Kate Moss was discovered at age 14 at JFK Airport in 1988 and rose to fame in the early 1990s with a notably different look than the more athletic supermodels who preceded her, helping popularize the more waifish "heroin chic" aesthetic that became controversial and widely discussed within fashion media. Moss's decades-long career, including a high-profile 2005 drug scandal that briefly cost her several major contracts before an unusually swift and complete career recovery, demonstrated a level of career resilience that became its own frequently cited case study in fashion industry commentary. Her extensive collaborations with high-fashion designers and photographers, along with her own successful fashion lines for retailers including Topshop, established her as one of the most consistently working and commercially significant models across more than three decades in the industry. Kate Moss's combination of her influence popularizing a distinctly different 1990s supermodel aesthetic and her remarkably resilient multi-decade career longevity has made her one of the most significant supermodels in fashion history.
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Gisele Bündchen
Gisele Bündchen rose to international prominence in the late 1990s, becoming one of the highest-paid models in the world for an unusually extended period, and she's widely credited with helping popularize the more overtly athletic, tanned "Brazilian" body ideal that became highly influential in fashion and swimwear during the 2000s. Bündchen held the top spot on Forbes's list of highest-paid models for many consecutive years, reflecting a level of sustained individual commercial dominance within the modeling industry that few other models before or since have matched for such an extended run. Her extensive campaign work for Victoria's Secret as one of the brand's original "Angels," along with numerous major luxury fashion house campaigns, established her as one of the defining faces of high-fashion advertising throughout the 2000s and into the 2010s. Gisele Bündchen's combination of her record-setting run atop the highest-paid models list and her defining role as an original Victoria's Secret Angel has made her one of the most commercially significant supermodels of the 21st century.
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