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KFC
KFC traces its origins to Harland Sanders, who began selling fried chicken from a roadside restaurant in Corbin, Kentucky during the Great Depression, developing his "Original Recipe" of 11 herbs and spices, a formula the company has maintained as a closely guarded trade secret for decades. Sanders began franchising the Kentucky Fried Chicken concept in 1952, and Colonel Sanders's own image, based on the honorary Kentucky Colonel title he received, became one of the most recognizable branded mascots in the entire fast-food industry, still used in the company's marketing decades after Sanders's death. KFC became part of Yum! Brands following PepsiCo's 1997 restaurant division spinoff, and the company played a historically significant role as one of the first major Western fast-food chains to successfully expand into China, becoming particularly dominant in that market well ahead of most other American fast-food competitors. KFC's combination of Colonel Sanders's closely guarded Original Recipe and its historically significant early expansion into the Chinese market has made it one of the most internationally significant fast-food chains in the world.
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McDonald's
McDonald's was founded in 1940 in San Bernardino, California by brothers Richard and Maurice McDonald, who introduced the "Speedee Service System" in 1948, a streamlined assembly-line kitchen process that dramatically cut order times and became the operational template the entire fast-food industry later built upon. Ray Kroc, a milkshake machine salesman who visited the McDonald brothers' restaurant, purchased franchising rights in 1955 and aggressively expanded the chain nationally and then globally, eventually buying out the McDonald brothers entirely and building the company into the largest restaurant chain in the world by locations. The Golden Arches became one of the most recognized commercial symbols on Earth, and McDonald's introduction of the Happy Meal in 1979, the Egg McMuffin popularizing fast-food breakfast, and its extensive international localization of menus have each played significant roles in the company's sustained global dominance. McDonald's combination of its foundational Speedee Service System and Ray Kroc's aggressive global franchising expansion has made it one of the most commercially significant and culturally recognizable companies in the history of the restaurant industry.
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