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Kit Kat
Kit Kat, originally developed by Rowntree's in England in 1935 and produced under license by Hershey for the American market since 1970, became one of the most recognizable wafer-based candy bars in the world, distinguished by its snappable, segmented bar format. Its "Have a break, have a Kit Kat" slogan, introduced by Rowntree's in the 1950s, became one of the most enduring advertising taglines in confectionery history, positioning the candy specifically around the ritual of breaking apart and sharing its individual segments. The bar's segmented, easily divisible structure made it a particularly popular choice for Halloween specifically, since a single full-size bar could be broken into smaller individual pieces for multiple trick-or-treaters, a practical advantage few competing candy bars could match. Its combination of its globally recognized snap-and-share format and its practical divisibility for Halloween distribution has made Kit Kat one of the most consistently popular candy bars associated with the holiday in America.
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M&M's
M&M's, introduced by Mars, Incorporated in 1941 and named for company founders Forrest Mars Sr. and Bruce Murrie, became one of the best-selling candies in American history, distinguished by their hard candy shell designed originally to prevent the chocolate inside from melting. That shell technology, reportedly inspired by chocolate pellets Forrest Mars observed being used by soldiers during the Spanish Civil War to prevent melting in warm climates, gave M&M's a practical durability advantage that made them especially well suited to being distributed loose in bags for Halloween trick-or-treating. The brand's long-running series of animated spokescandies advertising campaigns, launched in 1954, became one of the most recognizable and long-lived mascot-driven marketing efforts in American advertising history, helping keep the brand culturally relevant across multiple generations of trick-or-treaters. Its combination of its practical melt-resistant shell design and its status as one of America's best-selling candies overall has made M&M's one of the most consistently popular Halloween treats distributed nationwide.
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