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La-Z-Boy
La-Z-Boy was founded in 1927 by cousins Edward Knabusch and Edwin Shoemaker in Monroe, Michigan, who invented a wooden slat porch chair that could recline, and their reclining chair design became so closely associated with the company that its name became a generic term for recliners generally. The company's recliner became a fixture of mid-20th-century American living rooms and a widely recognized symbol of domestic comfort in American popular culture, frequently referenced in film and television as visual shorthand for a relaxed, homey living space. La-Z-Boy expanded from its original reclining chair into a full furniture manufacturer, and its name's transformation into a genericized trademark, used informally by many people to describe any brand's recliner, reflects a level of cultural market penetration few furniture brands achieve. La-Z-Boy's combination of inventing the modern recliner and its resulting genericized-trademark status in American culture has made it one of the most culturally recognizable furniture brands in the country.
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West Elm
West Elm was launched in 2002 as a furniture and home goods offshoot of Williams-Sonoma, initially operating as a catalog-only brand before opening its first physical retail stores in 2005, positioned toward a younger, design-conscious customer than its parent company's more traditional Pottery Barn brand. The brand built its identity around modern, mid-century-influenced design at a more attainable price point than high-end design retailers, and it became particularly associated with the specific aesthetic sensibility of urban apartment-dwelling millennial homeowners during the 2010s. West Elm's frequent collaborations with independent designers and artisans, along with its dedicated program sourcing furniture from local and fair-trade manufacturers, reflected an effort to differentiate itself through a more curated, socially conscious brand identity than mass-market furniture competitors. West Elm's combination of its accessible modern design aesthetic and its close identification with a specific generation's home style has made it one of the most culturally influential furniture brands of the 2010s.
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